AMI Paris has unveiled its Fall/Winter 2026 campaign, shifting focus from the runway to the individuals who bring the brand’s vision to life. Rather than a traditional studio shoot, the campaign takes the form of a series of candid, personality-driven portraits, captured by photographer Karim Sadli.
A Cast of Familiar Faces
The campaign brings together an eclectic group of models and long-time collaborators who have walked for AMI Paris before — many more than once. The cast includes Rebecca Leigh, Saskia de Brauw, George Anderson, Jia Jingwen, Dara Gueye, Mack Karpes, Elliot Belot, and Mohamed Benhadda. Rather than posing as blank canvases, each individual brings their own character to the clothes, offering eight distinct interpretations of what it means to be “an AMI person”.
Generous Tailoring and Layered Textures
The FW26 collection itself is defined by generous, confident proportions. Key pieces include double-breasted camel coats, pleated trousers, and herringbone jackets, balanced by softer layers such as argyle knitwear, striped shirts, roomy denim, and substantial scarves. Outerwear plays a central role, with oversized coats, fleece pieces, and textured jackets that respond directly to the demands of winter dressing.
Color Palette: Earthy Neutrals Anchored by Signature Red
The color story grounds the collection in a refined, earthy foundation — camel, grey, brown, and cream — punctuated by deeper natural shades and signature AMI red. The red appears across knitwear, shirts, caps, and smaller details, serving as a subtle link to the brand’s instantly recognizable heart motif without overwhelming the garments in logos. Elsewhere, faux-croc textures, leopard-print outerwear, and cleaner oversized denim add an element of playful irreverence to the otherwise grounded wardrobe.
Accessories and Signature Pieces
Accessories bring the collection’s most distinctive elements into focus. The Carrousel bag arrives in a burgundy crocodile-embossed leather finish, while the Mirage sneaker continues AMI’s exploration of a more technical, contemporary trainer aesthetic. Baseball caps complete several looks, including the anniversary-themed “Thank You for Being a Friend” version, which has become something of a calling card for the house.
The Philosophy: Parisian Nonchalance, Your Own Way
At its core, the campaign champions a distinctly Parisian proposition: knowing how to make good clothes your own outweighs dressing according to a type. By embracing a broad and inclusive idea of who its audience can be, AMI demonstrates that its wardrobe is capable of accommodating a wide range of personalities — stylish, individual, and unmistakably Parisian.
Availability
The AMI Paris Fall/Winter 2026 collection is now available across global boutiques and online.
