Maison Margiela has unveiled the second installment of its Replica fragrance holiday collection for 2026, presenting iconic scents Lazy Sunday Morning and Jazz Club in limited-edition Christmas packaging
Newspaper-Wrapped Design Paying Homage to Maison Margiela Heritage
The holiday packaging draws inspiration from the brand’s founding era, evoking the aesthetic of free press publications and artisanal wrapping. This design language echoes a reference from the Maison Margiela Fall/Winter 1989 collection, when an advertisement published in a free press was used as an invitation. The result is a graphic identity reminiscent of newspaper pages, accentuated with gold details — a deliberate departure from conventional red-and-gold holiday boxes.
The Signature Scents: Lazy Sunday Morning and Jazz Club
Lazy Sunday Morning captures the sensation of a sunny Sunday morning in Florence, Italy — the comfort of being wrapped in freshly laundered linen sheets. Its fresh, clean fragrance gently envelops the skin. Jazz Club, by contrast, is inspired by an intimate private jazz club in New York. Warm and spicy, with notes reminiscent of rich cocktails and full-bodied whiskey, it evokes a sophisticated, close-knit atmosphere.
Expanding the Replica Experience: Hand Cream and Candle
The collection extends beyond fragrance, introducing new products that allow the Replica olfactory experience to linger throughout the day.
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Up At Dawn Hand Cream: Infused with the scent of roses blooming in a misty dawn garden. The formula combines hyaluronic acid for hydration with shea butter and almond oil to protect against dryness, delivering a lightweight, fast-absorbing texture.
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By the Fireplace Candle: Designed to evoke a winter evening in Chamonix, France — the crackling warmth of a hearth intertwined with the subtle sweetness of chestnuts.
Customizable Holiday Sets
For those seeking a personalized gifting experience, Maison Margiela offers a selection of holiday coffrets.
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Replica Eau de Toilette 30mL Holiday Set: Allows customers to choose one 30mL fragrance from the full range of 14 Replica scents, paired with a choice of either the Lazy Sunday Morning or Up At Dawn hand cream, or the Lazy Sunday Morning lip balm. The set also includes a 1.2mL miniature of Jazz Club and a Christmas-limited shopper.
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10mL Fragrance & Hand Cream Set: A simpler combination available in Lazy Sunday Morning and Up At Dawn.
Availability
The Maison Margiela Replica Holiday 2026 collection will be available starting October 22, 2026, with an early release at select stores from October 15.
